Back a campaign with real visibility and real impact
Sponsor 50 at 50
50 at 50 gives brands the opportunity to be part of a campaign with genuine visibility, a strong story and real impact. Over the course of the year, I will be taking on 50km sections of trails and coastlines in the UK and overseas in my powerchair.
For businesses, this is an opportunity to support a campaign that puts accessibility, adventure and innovation front and centre, while giving your brand meaningful exposure through storytelling content, PR, media opportunities and community impact.
Meet Nick Wilson
What started as me getting back outside after life-changing disability has grown into something much bigger: a mission to create access, visibility and lasting change for disabled people and wounded veterans.
Why sponsor 50 at 50?
At the same time, your business becomes part of a powerful, story-led campaign with year-long visibility and a clear social purpose. It is a partnership that delivers both social impact and meaningful brand alignment.
What your sponsorship supports
50 at 50 has been built around real, measurable impact.
Support from sponsors helps fund:
- All-terrain powerchairs placed with charities and outdoor venues
- Better access to trails, outdoor spaces and adventure experiences
- Innovation in mobility and battery technology
- Future adaptive expeditions for disabled people and wounded veterans
- A longer-term legacy that keeps going well beyond the campaign itself
What your business gets in return
Partnering with 50 at 50 means being part of a campaign with genuine visibility, a strong human story and a clear social purpose.
Over the year, there is scope for social content, media coverage, PR, community engagement and meaningful alignment with accessibility and innovation. By sponsoring 50 at 50, you are not just backing me. You are helping fund access, support disabled people and wounded veterans, and be part of a campaign that leaves something useful behind.
Visibility all year
Press and PR
opportunities
Authentic campaign content
Real community impact
Accessibility and innovation
Legacy beyond the campaign
For brands that want to be part of something bigger
50 at 50 is a strong fit for local businesses, outdoor brands, accessibility-focused organisations, tourism partners, community minded employers and any business that wants to align with purpose-led storytelling and measurable social impact.
For businesses based near the trails and challenge locations, there is an added opportunity to support something meaningful in your own area while also being part of a much bigger story. It is local visibility with real purpose behind it. That could mean backing a challenge stop in your region, featuring in local press and community activity, or showing that your business supports accessibility in a way that is practical, visible and real.
How sponsorship works
If you would like to explore sponsorship options, get in touch and we can discuss what fits best.
