50 kilometres. One year. One mission to change outdoor access.
This year, I turn 50. Instead of doing something sensible and having a quiet birthday, I’m taking on my biggest challenge yet: riding 50 kilometres in the UK and overseas in my all-terrain wheelchair to raise money, challenge assumptions and create real change for disabled people.
- £150,000 target
- 8 all-terrain powerchairs to fund
- UK & international campaign
- Media, film and PR opportunities
Why I’m doing this
After years of military service, serious spinal problems, PTSD and surviving my own darkest moments, being able to get out into the wild gave me something I badly needed: purpose, perspective and proof that life was not over just because it looked different. In many ways, access to the outdoors helped save my life.
The problem is, far too many disabled people are still locked out of those same spaces – the equipment is expensive, the infrastructure is poor, and access is still treated like a nice extra instead of something that actually matters. That is what 50 at 50 is about.
Yes, it is a big personal challenge. Yes, there will probably be mud, mechanical issues and moments where I question my own judgement. But more than anything, this is a campaign to open doors, shift attitudes and build something that lasts beyond one year and a 50 year old bloke in a wheelchair doing slightly ridiculous things outdoors.
Where the money actually goes
What 50 at 50 will fund
Access does not improve on good intentions alone – it takes funding, equipment, innovation and people willing to help that can make a real difference.
All-terrain powerchairs
I want to help fund and place eight all-terrain powerchairs at charities and outdoor venues around the UK, from Devon to the Lake District, so disabled people can actually get out there and experience the outdoors for themselves.
Better battery technology
If adaptive outdoor adventure is going to grow, the technology has to grow with it. This campaign will help push forward battery and charging development that can support longer, more ambitious outdoor journeys.
A lasting legacy
This is about more than one campaign. I want 50 at 50 to help lay the foundations for more accessible adventure, more community equipment, and more opportunities for disabled people and wounded veterans.
Get involved
Support 50 at 50
If you are a business looking to sponsor the campaign, this is a chance to be part of something with genuine impact, strong visibility and a story people will actually remember.
However you get involved, you will be helping turn this from one man having a very questionable idea into something that makes a real difference.
Donate
Want to support the mission directly? This is the bit for you.
Every donation helps fund equipment, improve access and create more opportunities for disabled people and wounded veterans to experience the outdoors properly. Big or small, your donation helps make this campaign possible.
Sponsor
If you are a business or organisation, sponsoring 50 at 50 means backing a campaign with real impact and real visibility.
Across the year, the campaign will generate media interest, digital content, speaking opportunities and strong storytelling, giving sponsors the chance to be associated with something genuinely worth talking about.
The grand plan
The 50 at 50 route
50 at 50 will run across the year, with trail challenges, media opportunities and speaking appearances in the UK and overseas. Here’s how the year should go, if everything goes to plan…
June 2026 | USA
September 2026 | Austria
October 2026 | Dubai
November 2026 | Kendal Mountain Festival
Throughout the year | UK trails
Why you should sponsor 50 at 50
Visibility that means something
This campaign has strong PR potential, social media storytelling, film content and live event opportunities throughout the year. It is built for attention, but it is also built on something real.
Social impact you can point to
Your support helps fund equipment, access and innovation that stays in communities. This is not abstract. It is practical, visible and measurable.
A powerful story to align with
50 at 50 sits at the crossroads of disability inclusion, accessibility, resilience, mental health, outdoor adventure and technology. It gives brands the chance to be part of something bold, relevant and genuinely useful.
Legacy beyond the campaign
This is not a one-off stunt dressed up as a mission. The aim is to help create longterm change in adaptive outdoor access, support future expedition opportunities, and contribute to the development of adaptive off-roading as a serious competitive sport.
Working with Adaptive Expeditions
